In addition to adding EMCEE partnered brands, Emcees can also sell their own items (like their favorite vintage t-shirt or a 30-minute Q&A session with their followers), and their storefront page can house all relevant link-in-bio links, such as personal websites, social media handles and more. Once approved, Emcees curate an online storefront to introduce their favorite brands and products to their audience. Influencers are invited to apply to EMCEE by visiting /apply. At the same time, shoppers can now add as many items as they want to their cart from various brands that are specifically curated from influencers who align with their personal taste." With EMCEE, brands get to keep all first-party customer data and have their products seen by new audiences around the world while the influencers get to make a passive income with their customized storefront earning up to 25% commission from brands.
"Throughout my experience as an influencer in the consumer space, I have observed many shortcomings of other affiliate platforms. "EMCEE is beneficial for brands, influencers and shoppers," said Alyssa Coscarelli, Director of Partnerships for EMCEE. The proprietary platform serves as a catalyst for audiences to discover new indie brands, including Lisa Says Gah, One DNA, Simonett and Chillhouse, and is actively expanding across a variety of fashion, beauty, wellness and lifestyle categories every day. "The traditional wholesale model is, in most cases, broken, so we developed an alternative distribution channel where brands get to keep all customer data, have the ability to make higher margins, and have a reach higher than wholesale."Īs the creator economy shows no signs of slowing down and has fielded a record $1.3B in funding in 2021 alone with over 50 million creators across social media platforms, EMCEE is disrupting online retail with an affiliate platform that helps influencers monetize their talents while offering brands an alternative e-commerce sales channel. "We built a platform to make it as easy as possible for influencers to curate their own online multi-brand store without the headaches that come with running an online business," said John Aghayan, founder and CEO of EMCEE.
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